Websites Glossary  

Direct Traffic 

Users who have typed in your URL or clicked on an email link to land directly on your website. 

Organic Traffic 

Visitors who have landed on your website as a result of clicking on an unpaid Google search result. 

Referral Email 

Traffic generated by users clicking on a link to your website on another website. 

Social Media 

Social media users who have clicked on a link to your website. 

Paid Traffic 

Users who have landed on your website after clicking on one of your paid ads. 

Other Traffic 

Unidentifiable users. 

Impressions 

Every impression is a time your website has been seen on a search engine. 

New Users 

A new user is a first-time visitor to your website. 

SEO 

Search engine optimisation is the act of altering your website and online presence with the intention of bettering your exposure to users on search engines. 

GBP Posts 

A post published on your Google Business Profile. 

Desktop Device Traffic 

Users have accessed your website from a Desktop or Laptop computer. 

Mobile Device Traffic 

Users have accessed your website from a Mobile phone. 

Tablet Device Traffic 

Users have accessed your website from tablet device (iPad).