Copyright © 1993 - 2023 LOCALSEARCH OPERATIONS PTY LTD | ABN 64 130 550 971
The number of people who have seen and then clicked on your ad, and then performed an action, like contacting you.
Are words or phrases used for showing your ads to people based on the similarity of your keywords to the person’s search terms.
The percentage of impressions that your ads receives compared to the total number of impressions that your ads could get.
The percentage of your total impressions that are appearing as the very first ad above the organic results within Google’s search results.
When someone clicks your ad, for example on the blue headline or phone number of your ad, it counts as a click.
Is the percentage of visitors to your website that complete a conversion out of the total number of visitors.
Visitors to your website who have typed in your URL directly or a link in an email, to reach your website.
Visitors to your website who have found your website via a search engine, and clicked on one of your organic search results.
Visitors to your website who have clicked on a link on another website, which directed them to your website.
Visitors to your website who have clicked on a link to your website from a social platform.
Is a way to connect with people who previously interacted with your website. It allows you to strategically position your ads in front of these audiences as they browse websites, helping to increase your brand awareness or remind those that have not taken action.
Is where your ads are shown on various websites, like a local news site or shopping site. Display ads can be graphics, videos or a mixture of graphics and text.
We award 40% of credit to both the first and last ad click, with the remaining 20% spread out across the other ad clicks. For example, if someone clicked your ad 3 times over 1 week before they called. The 1 conversion would be split to .4 for the first and last click and .2 for the click mid week. This allows users to see the full path of a conversion.
The ratio of people who see and click on your ad versus only seeing the ad.
Copyright © 1993 - 2023 LOCALSEARCH OPERATIONS PTY LTD | ABN 64 130 550 971