Social Media Glossary

Social Media Marketing 

The use of paid ads to get in front of more people on social media. 

Impressions 

The number of times your ads are displayed on a social media platform. 

Reach 

How many individuals saw your social ads. 

Cost Per Click (CPC) 

The average cost for each click (All Clicks). 

Click Through Rate (CTR) 

The percentage of people who saw your ad and then clicked on it (All Clicks). 

Cost Per Thousand Impressions (CPM) 

The average cost per 1,000 impressions. 

All Clicks 

The number of clicks on your adverts. 

Frequency 

How many times (on average) each individual saw your social ads. 

Desktop Impressions 

Users have clicked on your ad from a Desktop or Laptop computer. 

App Impressions 

Users have clicked on your ad from a Mobile app. 

Mobile Web Impressions 

Users have clicked on your ad via a Mobile browser.